Ubras has always been the backbone force of women’s underwear brands and the representative of free women. Since a few years ago, Ubras has been favored by a new generation of consumers by its free and fresh product proposition and approachable brand image as well as comfortable dressing experience it brings. As a result, comfort, freedom and kindness have naturally become the most important brand impressions ubras gives us, which has taken root in every user’s mind. As Ubras grows into a holistic lifestyle brand, it begins to find a more precise and high-quality brand orientation in order to be deeply connected with the loyal consumers.

We hope that Ubras’ new brand image will be highly consistent with consumers’ idea. The overall design of Ubras is set to be more modern while maintaining the characteristics of comfort, freedom and kindness; at the same time, quieter and simpler peculiarities are added in the design. It conforms to consumers’ current expectations for underwear: comfortable touch, moderate elasticity, restraining and modesty.

We redesigned the font of Ubras and changed the initial uppercase U into the lowercase u. The purpose is to make the font form of the logo steadier and neater, and the lowercase version conveys a more cordial and friendly atmosphere which is in line with the quieter and simpler peculiarities. In terms of the characteristic of font, we added beautiful and delicate detail changes based on the modern sans-serif style, so that consumers can fully feel beauty of details from the changes in the gray scale and curves. In fact, we have even made a lot of attempts in the gray scale, including the repeated consideration of letter weight and spacing. The final effect of wordmark shows to be appropriate in shade, balanced, clear and accurate.

A complete system of visual applications are matched with the new logo of ubras to ensure that the logo can be used in an environment that maximizes its value and peculiarity. The brand peculiarity of ubras is uniform, rigorous and exquisite, from packaging to advertising images, and from e-commerce environment to the offline presentation. Consumers may have a sense of comfort, freedom and kindness when they see ubras anywhere in an attempt to evoke their amazing experience when using ubras products.